A major component of history, tradition and identity, gastronomy has also become a major motivation to visit a destination. According to the 2nd UNWTO Report on Gastronomy Tourism, this tourism segment “offers enormous potential in stimulating local, regional and national economies and enhancing sustainability and inclusion”. The Report was presented in the recent 3rd UNWTO World Forum on Gastronomy Tourism, held in San Sebastian, Spain in cooperation with the Basque Culinary Center.