This work takes as challenge-level exploratory study in the importance, scope and dimensions of the benchmarking of product design for the state advisory in design and product development for micro, small and medium producers. The initiative falls as the zero phase of the project made for the Admission to the Research Career of Scientific and Technological Research Commission of the Province of Buenos Aires (CIC-PBA), which is under evaluation. Our approach comprises the sub-national policies and actions to support micro, small and medium industries (MSMIs). This study allows us to glimpse how benchmarking can contribute design-in a system of institutional support for technical assistance MSMIs based and network-to new product designs multiply their effects.