The media, especially television, has become the most appropriate tool to deliver a message to all citizens at election time, since before the political leaders were able to have direct contact with their constituents, and this is now impossible. In this study we sought to know who will transmit political campaign jingles, which are the forms and the main communication tools of local political parties, which was the political marketing development at election time in local settings, as the candidates communicate their proposals to the voters and what are the perceptions of citizens in local elections in the city of Villa Mercedes (SL), Argentina in July 2001. Analysis of local elections also shows that large segments of the population are drawn or represented by political parties that act in election bid where the distinguishing feature resulted in the withdrawal of the participation of citizens in the electoral act can be regarded as a striking symptom of disagreement between them and the modus operandi of politicians in general and a clear “disconnect” with the public