HATE SPEECH IN ARGENTINE SOCIETY: ORIGINS AND CONTEMPORARY EXPRESSIONS Sergio G. Grabosky University of Salta, Argentina graboskysergio@hum.unsa.edu.ar This article studies the historical, discursive, legal, psychological and cultural dimensions of Hate Speech in Argentina from the Complex Analysis of Discourse. Even though it is a contemporary communicational phenomenon driven by the context of viral online speech, its origins in history can be rebuilt. Hatred towards the abominable subject ?negro?, a term that in Argentina means native, northerner, brown, poor, peronista; and who goes through national history. However, it is the racialization of politics which was originated by the hatred towards peronismo that gave birth to the most representative term of hate speech in politics: cabecita negra. This political and racial hatred not only attacks those sectors that have received State assistance through the implementation of Public Policies by peronismo, planeros or unemployed and informal workers, but also women?s struggle and members of the LGBTIQ+ community. In 2022, this political hatred with strong historical roots has led to a hate crime, the attempted magnicide against the vice-president of Argentina. In 2023, a new antidemocratic atmosphere is noticeable in the country, with the aggravation of institutional violence of a State that undermines human rights and citizens in some Argentine provinces. Forty years after the return to Democracy, the strength of some far-right sectors that put democracy in danger through the growth of fascist stands that put forward hatred, segregation and increase of anti-rights policies are also noticed. Hate speech, paradoxically, has been part of the political campaign that helped Libertad Avanza candidate, Javier Milei, to win the elections and be the elected President. Keywords: hate speech, political hatred in Argentina, online writing, racialization of politics